Field & Stream Magazine Company History

Field and Stream

Address:
2 Park Avenue
New York, NY 10016
U.S.A.
Telephone: 212-779-5012
Toll Free: 1-800-289-0639
www.fieldandstream.com

Statistics:
Private Company
Incorporated: 1895
Sales: $16.5 million estimated annual revenue
NAIC: 424920, Book, Periodical, and Newspaper Merchant Wholesalers

Company Perspectives:

Field and Stream history is considered by many to be the world’s leading outdoor magazine. It aims to provide readers with reliable and valuable information about outdoor activities and sports. The magazine provides inspiration for all its readers that helps them pursue the sports they love. Field and Stream is a one-stop source for great outdoor adventure stories, tips and compelling photography. It is the home of both traditional and new generation hunters and fishermen.

Key Dates:

• 1895: John P. Burkhard and Henry Wellington Wack established the magazine.
• 1930: Field and Stream absorbed its major competitor Forest and Stream.
• 1951: Henry Holt and Company bought Field and Stream.
• 2007: Field and Stream is one of 18 magazines sold to Bonnier.

Company History:
Field and Stream features popular outdoor activities like hunting and fishing in the United States. The magazine is among the three major outdoors publications in America. The other two magazines included in the list are Outdoor Life and Sports Afield.

Field and Stream was founded in 1985. Many magazine issues tackled topics like trout, birds, rifles, shotguns, bass and deer depending on the season when it is released. Forest and Stream was among its strongest competitors. However, Field and Stream absorbed the magazine in 1930.

Field and Stream has also worked with Dynamix and Sierra Online. The partnership resulted in the creation of hunting and fishing video games called the Trophy Hunting and Trophy Bass series.
Field and Stream has gone through a series of management changes over the years. In 1951, it was bought by Henry Holt and Company. Unfortunately, Holt ended up being sold to CBS. Afterwards, CBS sold their magazines to Peter Diamandis in a leveraged buyout. Diamandis then sold the magazine to the Times Mirror Company that was later purchased by Time Inc. in 2001. The magazine ended up with Bonnier Group in 2007 as one of the 18 magazines sold by Time Inc. However, there are still many other goods and services that carry the Field and Stream name. These products are not related to the Bonnier Group. They are owned by other investment groups that were given the right to use the name.

In 2006, the major outdoor magazines Outdoor Life and Field and Stream worked with Northeastern Log Homes. The company is among North America’s leading log home manufacturers. The partnership aimed to produce Field and Stream and Outdoor Life Dream Cabins. The project was the result of the unique collaboration between the two outdoor magazine companies, Northeastern Log Homes, editors, readers and online users. The project site for the Field and Stream Dream Cabin was in Jeffersonville, VT, at Sterling Ridge resort. Meanwhile, the Outdoor Life Dream Cabin was built in Carbondale, IL, at the Cabin on the Hill Resort. These cabins are the ultimate homes for outdoorsmen.

Field and Stream at Present

Field and Stream Magazine provides the latest information about fishing, hunting and other outdoor activities and sports. The editorial coverage is comprehensive, authoritative and entertaining at the same time. The content provides readers with instructions, advice and tips on how to master hunting, fishing and camping.

The current issues of Field and Stream are packed with ideas on how to hunt better, make the toughest shots, tack a buck, bowhunt and cook wild game. In addition, it also contains valuable guides for smarter fishing, baitcasting, techniques for flyfishing and spinning even on kayaks, canoes or motorboats. There are also survival tips that can be helpful when encountering wild animals or falling through thick ice. However, topics may depend on the season when an issue is released. Field and Stream also presents this content in the most convenient way. Now, subscribers can get access to the magazine through their iPads.

In 2009, Field and Stream was given an award for general excellence at the National Magazine Awards. Field and Stream was actually nominated in two categories that included general excellence with one million to two million in circulation and leisure interests. Their January/December issue was up for an award in the leisure interests category. It featured recipes from the famous chef John Besh. However, only the June, October and December/January issues garnered the general excellence award.

Field and Stream has already had 16 National Magazine Award nominations since its inception. The magazine received 13 nominations in the last five years alone. This recognition has been among the top accomplishments that Field and Stream has reached to date.

Field and Stream is a part of the Field and Stream Network that is a division of the Bonnier Corporation. With this, Field and Stream has a lot of sister magazines and websites. Field and Stream marine sister sites include Cruising World, Boating Life, Power Cruising, Fly Fishing in Salt Waters, Marlin, Sailing World, Sport Fishing, NewBoats.com, Motor Boating, UsedBoats.com and YachtBroker.com. The company’s sister sites for sports enthusiasts include Kiteboarding, QUAD, Skiing, Ski, Sport Diver, TransWorldSKATEboarding,TransWorldSURF, TransWorldSNOWboarding, TransWorld Business, TransWorld Ride BMX, TransWorld Motocross, WakeBoarding, Warren Miller Entertainment and WindSurfing.

Field and Stream has already been in business for almost a hundred years. However, the magazine’s back issues are well preserved, and readers can get many of them at local libraries. The magazine still provides many contests and games that readers and subscribers are encouraged to join.

Field and Stream Magazine websites provide outdoorsmen with different features to choose from. This includes hunting, fishing, survival, guns and gear. There are photos available from readers and subscribers. Blogs and videos that are relevant to outdoor life are also available. This online magazine provides updated information and stories of outdoor adventures. There are paperback and iBook versions of Field and Stream available. These features are a part of the magazine’s initiative to provide readers with an exquisite array of options on how they can access this interesting and educational content. Trout Fishing is the best.